Sims Reed Gallery will be offering a selection of works at discounted prices over the coming weeks on Instagram and donating 10% of every sale to Age UK so that this fantastic charity can continue to provide support at this crucial time to those who need it most.

This is a time of great anxiety for everyone, but especially for the older community who need our help and especially for those who have no one else to turn to.

Age UK are working hard to ensure that their vital information and advice, befriending and local services can continue to safely help the older people reaching out to us during these deeply worrying times.

With the Government’s recommendations on self-isolation, particularly for those aged 70+, their national telephone services have never¬† been more in demand. In communities across the UK, local Age UKs are providing a lifeline to the older community who are relying on them to provide practical support with food supplies, prescription collections and much more.

Our donations will be helping to:

  • Meet the growing demand on Age UK’s advice line – calls are 56% up and expected to rise – so that they can provide expert advice and support to those in need, their carers and families.
  • Continue to provide their friendship services, through their befriending calls and the 24-hour Helpline, enabling them to provide comfort and reassurance to the older community facing long periods of isolation.
  • Provide additional funds to the network of local Age UKs in over 130 communities to ensure that they can continue to provide local support on the frontline, such as food parcel deliveries, shopping services, over-the-phone support to use the internet, and prescription collections.

While some of the older community are fortunate and have family and friends to help,  and there is no doubt that we are all rising to the challenge and rallying round to offer support, there are however millions of older people who are on their own, who do not have family and friends nearby or at all. We cannot leave them without support.

It is sobering to think that we are only at the beginning of this health emergency and already our services are struggling to keep up with demand. We need to put plans in place to ensure we can keep these vital services open, for however long is necessary, to ensure that the older community continue to receive the support they need.

Please help us to support Age UK.


Registered charity number 1128267

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